Local Small Business Advertising Advice – Is Like Shooting Hoops
With local small business advertising, using a correct message to an incorrect audience is like shooting hoops without using the correct technique, without aiming dead center on the target, and with the incorrect amount of power. The advertising promotion flies right over the target into space and scores you nothing.
You also have to know where you are in relation to the basket [target audience] so you have to know where that audience is to find them and get them to take in the promotional message. The old adage, fish where the fish are, is even more meaningful today since we are in the age of business internet advertising. And it’s very valuable to the local business owner to expand your business.
To be honest, that is why we started a second company doing local small business internet advertising for our clients. They say they love our business money management software; that it is indeed getting them to their financial goals, but they need more sales to have more money to plan with to reach their goals faster.
In local business internet advertising, the correct technique is to use every available avenue to reach the customer where they are when they use the internet. We use these techniques consistently to get in front of the customers who are shopping for a particular product or service. We use numerous research tools on the internet to find out exactly how something is being searched for on the internet, so the search engines dish up the correct answer.
Then we take that knowledge and package it into the scripts for voiceovers for internet video ads, use it to write articles and produce podcasts and many other services that get the clients’ ads in front of the person who is shopping for that product or service at the exact instant they ask for it.
Local Small Business Internet Advertising Works for You 24/7/365
Now I’m not saying that off-line marketing is no longer valid. Direct mail can still work great. Internet advertising is just more in “real time” and talks to the potential customer when they are looking for that product or service.
With a piece of direct mail, your investment is working for you as long as the customer is holding it in their hand, before it goes in a drawer or in the trash. Internet video ads, articles and listings are there working for you 24 hours a day, 7 days a week, 365 days a year with no additional financial expenditure. Your chance of getting a great return on your advertising investment multiplies exponentially.
The game then becomes how fresh and relevant your content is in your internet video ads, articles, etc. so that the search engines recognize your stuff as being fresh, relevant content that they are willing to dish up to the customer who is searching on the internet for that specific product or service.
The other aspect that is really important is how wide the distribution is on the internet of each ad. For example, we distribute ads to over 80 media channels, listings to over 140 directories, and we don’t stop there. We aim dead center for the exact customers that are asking to buy with the ads we create for our clients.
So next time you get ready to shoot hoops with your company’s money, make sure you are using the best technique and aiming dead center at the correct target.
If you want to learn more about internet advertising and how it can help your company, call Brian at 727-448-1011. He can research your company and compare how it’s doing in relation to your competitors. And you can schedule a 20-minute personal online consultation and report, and he can share it with you while you are sitting right at your computer in the comfort of your own office or home.
To see an example of an internet advertising video we produced for our own company, check the resource box at the end of this article.
To see the video for more information visit http://moneymgmtsolutions.com/blog/small-business-money-management/business-money-management/. Sign up to get the FREE report: The Formula To Increase Business Profits at
http://www.www-increasemyprofits.com. And attend our ongoing FREE business building webinar series and sign up to get on the advance notice list at http://www.BizWebTV.com/AdvanceNotice or just call us at 727-448-1011 to chat about your business to see if we can help you!