Thanks to the internet, the world can be your marketplace, making the services of an internet marketing consultant invaluable to your small business. Did you know that over 90% of people use search engines to find services and products? Of those people, over 80% do not venture past the second page of search engine findings. The internet is such a powerful tool that it would be a waste not to use it, even if your offerings are primarily based in your local economy.
Without the internet, small businesses would have a tougher time competing in the marketplace with larger entities. It is actually cheaper and increasingly more effective to advertise online rather than newspapers and magazines. Just opening up one of these types of publications and it is easy to see who have the advertising dollars to spend. It is far less noticeable on the internet. With the right internet marketing strategies, a small business can thrive.
Search Engine Optimisation
Also called SEO, search engine optimisation basically involves using key words in your advertising and website in order to ensure your goods and services and any mention of your small business lands at the top of the search engine findings. This helps you stand out against the competition. However, because search engines like Google often change the algorithms that drive the searches, it is important to constantly maintain fresh content on the internet. This can be done in a variety of ways including posting articles, submitting press releases and starting a blog.
If you pay for advertising on major search engines, this could pay off for you when customers click on your advertising link. These online ads tie into the keywords used in SEO practices. For instance, if you sell furry widgets, your ads will come up if someone types in “furry widgets” into a search engine. This pay-per-click advertising is easily tracked so you can tell if this marketing strategy is worth the pay-off.
Newsletters and Blogs
A blog is a great showcase for your company and its products and services. You can talk about industry trends, improvements to your customer service and products and much more. A blog will help drive traffic to your small business website as well as help with search engine rankings. An email newsletter, while not as glamorous, can also help you not only engage current customers but also help you gain new ones, particularly if you offer some great deals that can only be had if people subscribe to the newsletter! There must be some type of incentive to get people to welcome emails into their normally spam-laden email box.
There are other options in regards to marketing your business online including link building, directory submissions and even affiliate marketing. The best way to take advantage of all of these potential offerings is to hire an internet marketing consultant well-versed in the ways of marketing in cyber space. You could see a healthy increase in sales and internet presence within a few months of some key internet strategies employed for your small business. Plus, by putting your small business in the global marketplace, you do not have to rely solely on the local economy for your livelihood.
An internet marketing consultant for many years, Chris Jenkinson specialises in marketing advice. He provides further advice about consulting services on his business advice blog.